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	<title>Hecal and Jecal Marketing</title>
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		<title>What can go wrong in social media?</title>
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		<pubDate>Wed, 08 Feb 2012 22:48:52 +0000</pubDate>
		<dc:creator>Heather Calnin</dc:creator>
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		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Tips]]></category>
		<category><![CDATA[Twitter]]></category>
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		<description><![CDATA[People frequently ask me this question, and I came across an article via FeedBlitz on SearchEngineJournal.com that I thought did a great job of explaining what can go wrong in your social media.  Keep these 6 tips in mind when you&#8217;re out in the social media world.  ~  Heather ______________________________________ There are loads of companies, [...]]]></description>
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		<title>9 Marketing Tips to Implement This Year</title>
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		<pubDate>Tue, 22 Nov 2011 15:14:19 +0000</pubDate>
		<dc:creator>Heather Calnin</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Marketing Ideas]]></category>

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		<description><![CDATA[9-Strategies You Must Do To Reach Your Goals In 2011 by Bill Glazer Are you still on track with your goals for 2011? This month I want to give you some specific things to focus on for the rest of the year that will give you the opportunity to make sure you reach those goals [...]]]></description>
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		<title>5 Tips for Driving Facebook Fans to Your Website</title>
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		<pubDate>Mon, 21 Nov 2011 18:19:51 +0000</pubDate>
		<dc:creator>Heather Calnin</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Tips]]></category>

		<guid isPermaLink="false">http://hecalandjecal.com/?p=96</guid>
		<description><![CDATA[Are your Facebook fans frequenting your website? Do you want them to? Keep reading for five ways to drive traffic from Facebook to your company website. So here are five suggestions for ways to drive traffic back to your brand website without undermining your presence on Facebook. #1: Take advantage of tabs There are many [...]]]></description>
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		<title>The Top 4 Questions You Should Be Asking About Your Marketing</title>
		<link>http://hecalandjecal.com/top-4-questions/</link>
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		<pubDate>Mon, 21 Nov 2011 17:49:34 +0000</pubDate>
		<dc:creator>Heather Calnin</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Marketing Ideas]]></category>

		<guid isPermaLink="false">http://hecalandjecal.com/?p=89</guid>
		<description><![CDATA[1.    Do you know what you spend on Marketing monthly and do you know what your return on investment is? If you can’t answer this question, then you’re not alone.  Do you rely on intuition and guess work or do you have verified tracking to the penny of what each  technique provides?  There are many ways [...]]]></description>
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		<title>8 Secrets a Newsletter So Successful Your Customers Will Call If They Don&#8217;t Get It</title>
		<link>http://hecalandjecal.com/8-secrets-a-newsletter-so-successful-your-customers-will-call-if-they-dont-get-it/</link>
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		<pubDate>Mon, 21 Nov 2011 17:21:14 +0000</pubDate>
		<dc:creator>Heather Calnin</dc:creator>
				<category><![CDATA[Newsletter Tips]]></category>
		<category><![CDATA[newsletter]]></category>

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		<description><![CDATA[I have been creating and editing newsletters for 10 years and while newsletter creation isn’t an exact science I’ve become very adept at creating newsletters that customers not only read, but enjoy reading. Here are the 7 most important things I have learned over the past decade and I’m sharing them with you for free! [...]]]></description>
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